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AMATEUR LEAGUE GOLF POSITIONING DOCUMENT AND MARKETING SUPPORT Table of Contents Set Up Product Overview Product Summary Key Features Positioning Target Demographics How It Differs From the Competition Competitive Category Sales Rationale for Launching This Product Packaging Strategy Channel Marketing Summary Promotional Product Descriptions Advertising Publicity

Title: Amateur League Golf
Tagline: From the Same Brilliant Minds That Brought You Deer Avenger
Platform: Win 98/95 & Power Mac/iMAC
Category: Entertainment
Target Audience: Golf Lovers of all ages, Gift Buyers
Pricing: Wholesale - $14.00/ Estimated Street Price - $19.95
Ship Date: September 11, 2000

Set Up:
Windows® 95/98
Pentium® 233 MHz or faster
32 MB RAM
2MB-PCI-video card
4x CD-ROM
130 MB free hard disc space
Soundcard (optional)
Supports 3D-accelerator cards (3D-accelerator card recommended)
ISBN: 0-7435-0294-9 UPC: 0-76714-50294-9
Case Pack Quantity: 12
Size: 7.875" x 9.5" x 2"
Carton Size: 16.75" x 10.5" x 12"

Product Overview

From out of control caddies, to hilarious hazards and distractions of a foul nature… join this collection of duffers in the rough as you tee off to fun in this real-time 3D game of "my caddie’s going to eat it" golf. While you bet on games you can cheat, throw temper tantrums and distract your opponents just like in real life.

Product Summary

It’s Tee Time, so grab your clubs, wash your balls, and bogey on down to the greens. Amateur League Golf will draw you in with its easy to use, solid game play and hook you with its wacky humor. Choose from two very public (and somewhat dangerous) golf courses and eight very opinionated players. You’ll have a caddy who is there to cheer you on and give you his valuable advice to keep you playing on par. If he’s no good, do what every golfer has dreamed of doing at one time or another – beat your caddy silly (and we mean silly, very silly!) Play against one to four friends or compete in a tournament against the characters in the game as you enjoy the great 3D graphics. Choose your clubs, your aim and your power. Go on, give it a shot – you won’t stop laughing at this golf game that’s anything but par for the course.

Key Features

• Great 3-D graphics
• Choose from two very public (and somewhat dangerous) courses
• Eight very opinionated players
• Beat up your caddy!
• Choose your clubs, your aim and your power
• Play against one to four friends or against the characters in the game
• Stroke, match and skins games

Positioning

Amateur League Golf is the Deer Avenger for the duffer set.

Target Demographic

• Golfers of all ages

• Deer Avenger fans

• Parody Lovers
• Gift Givers

How It Differs From the Competition

• A 3-D spoof with hysterically rendered characters

Competitive Category Sales

While there are no direct competitors for Amateur League Golf, below are some titles that fall into similar categories.

Rationale for Launching This Product

• To capitalize on the Deer Avenger audience and bring them into the world of golf.
• To capture the large golfing audience
• To capitalize on the demand for parodies

Packaging Strategy

• Humorous box
• Glossed box

Channel Marketing Strategy

Primary Sales Channels: Core distribution in mass, office superstores, clubs and superstores

Alternative Channels: Online sales opportunities; Viral and Guerilla Marketing

Promotional Opportunities: Promote to corporations running golf outings and tournaments; Radio giveaways

Promotional Product Descriptions

50 Word Description:

It’s Tee Time, so grab your clubs, wash your balls and bogey on down to the greens. Amateur League Golf will draw you in with its easy to use, solid game play, and hook you with its wacky humor. Give it a shot – you won’t stop laughing at this golf game that’s anything but par for the course.

25 Word Description:

Amateur League Golf will draw you in with its easy to use, solid game play and hook you with its wacky humor.

10 Word Description:

Wacky-humored golf with easy to use solid gameplay.

Advertising

Trade Print

• GameWeek

• Games Business

Radio

• Promotions and product giveaways

Online

• Viral & Guerilla Marketing

Publicity

National Review Mailing

More than 300 review mailings to newspapers, television, radio and on-line sites

• Beta mailing to key game and software pubs
• Final product mailing to all game and PC pubs, news and entertainment TV & radio, all on-line review media

Online Publicity

• Reviews
• Give-a-ways

AMATEUR LEAGUE GOLF