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Table of Contents
Title:
Bump
Tagline:
A 3D Split-Screen Action Game
Platform:
Win 98/95 & Power Mac/IMAC
Category:
Action
Target
Audience:
10+
Pricing:
Wholesale - $21.00/Estimated Street Price - $29.95
Ship
Date: October
2001
ISBN:
0-7435-0878-5
Branding:
BUMPER CARS AND PINBALL COLLIDE FOR
HIGH ACTION FUN!
3D
Accelerator Card Required
Minimum
Windows® System Requirements:
Windows®
95/98
Pentium® 233 MHz or
faster
Direct X 7.0
or higher (included on disc)
64 MB RAM
3-D Graphics
Accelerator Card with 8 MB or higher with Glide, Direct 3D or Open GL
Drivers
4x CD-ROM or
better
Windows-compatible
sound card
Mouse
Gamepad (optional)
IMac™/Power Macintosh®
G3 266Mhz or faster
64 MB RAM or
more
System 8.5 or
better
3D Graphics
Accelerator Card 6 MB or higher with Open GL or QuickDraw 3D drivers
4x CD-ROM or
better
Mouse
Gamepad (optional)
ISBN: 0-7435-0878-5
UPC: 0-76714-50878-1
Case Pack Quantity:
12
Size: 7.875”
x 9.5” x 2”
Carton Size:
16.75” x 10.5” x 12”
A
first person Bumper Car survival game in which the player rams and dodges
other
cars, trying to bump them from the game and be the last car standing.
Bumper
Cars and Pinball come together in this first person 3D action survival
game
in which the player rams and dodges other cars, trying to bump
them from the game
and be the last car standing. Playing arenas resemble giant, first-person
pinball tables,
with flashing lights, pop-up targets, springing bumpers and lightning-fast
point-scoring.
Players can earn upgrades to their cars and create their own arenas to
play in using a
simple editor. Through online multiplayer, players can play against up
to 7 other players.
· Simple, accessible concept
· Easy to learn (steering wheel and gas pedal are the only controls)
· Challenging to master
· Addicting game-play
· Lots of animated bells and whistles
· Humor, non-stop action, surprises and suspense
·
4 fantasy-themed bumper car arenas featuring large pinball-style bumpers,
lighting power-up
buttons and animated pop-up targets the give gameplay the feel of first-person
pinball
· Damage meter which tick lower each time a car is struck. When it hits zero, the car explodes!
· 2 game options: Demolition Derby and High Score
·
Power up features such as invisibility, flaming exhaust, oil slick, goofy
gas, emergency lift-off
and sticky tar can be purchased at the custom shop
· Pinball features such as pop-up targets, flippers, light-up buttons, high speed pinball launch
· Players can design and customize their own arenas
Ages 10 and up
How It Differs From the Competition
· No one has ever captured Bumper Cars in a high-end action game
·
The current 3D technology allows us to create a great-looking bumper cars
game with all the
speed, maneuverability and impact of the real thing
·
Bump not only gives players the adrenaline rush of a bumper car
ride, but also adds scoring,
pinball-style power ups and exploding cars
· Through online multiplayer, players can play against up to 7 other players
· When players go head to head on one computer, the screen will be split horizontally
Rationale for Launching This Product
Bumper cars are a blast and yet no one has ever used current technology to create a high-end, fast action, realistic game.
The packaging will emphasize that this is a 3D split-screen action game that is fast and fun – Bumper Cars meets Pinball!
Primary Sales Channels: Core distribution in mass, clubs and superstores
Alternative Channels: Online sales opportunities, Viral and Guerilla marketing
Promotional Opportunities: Radio, cross promotions
A demo and a public beta test of multiplayer
On-Line and Radio Give-Aways
Promotional Product Descriptions
50 Word Description:
Bumper
Cars and Pinball come together in this first person 3D split screen action
survival game.
Players ram and dodge other cars, trying to bump them from the
game and be the last car standing.
Playing arenas resemble giant pinball tables. Players can create their
own arenas. Online multiplayer option.
25 Word Description:
A
first person Bumper Car survival game in which the player rams and dodges
other cars,
trying to bump them from the game and be the last car standing.
10 Word Description:
Bumper Cars and Pinball collide for high action fun!
Consumer Print
· TBD
.Trade Print
· GameWeek (May/E3 Issue)
· E3 Show Daily
Radio
· Give-aways on pop AM/FM stations in top 15 markets
Online
· Affiliate Promotion program with major game sites (IGN, Gamespot, Adrenaline Vault, etc)
· Banner ads
· Online giveaways
· Email aggregation program
· Viral Marketing campaigns
· Chat
· Message boards (Featured game site, Simon Says and Affiliate sites)
· Ecommerce
Special Review Mailing
· Demo’s will be sent to 4 major print media groups
· Beta copies will be sent to all major gaming sites and magazines
National Review Mailing
More than 300 review mailings to newspapers, television, radio and on-line sites
· Beta mailing to key game and software pubs
· Final product mailing to all game and PC pubs, news and entertainment TV & radio, all on-line review media
Online Publicity
Viral Marketing Campaign
BUMP!