New Releases:
>Curious George
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CURIOUS GEORGE POSITIONING DOCUMENT AND MARKETING SUPPORT
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Property:
Curious
George
Platform:Win
98/95 & MAC 3D Accelerator Card Required Minimum Windows® System Requirements: Windows®
95/98 Minimum Macintosh® System Requirements: 68040 or higher
(including PowerPC), iMac®, The Curious George Young Reader Series will give your children the Early Reading Advantage as they builds skills through activities and games with that ever-so-mischievous monkey.
Curious George joins the circus in this fun, learning phonics adventure. Ages 3-7
Create, color, paint, stamp and print with Curious George and friends. Ages 3-8
Join the fun in this lively exploration of alphabet sounds, shapes and pronunciations. Ages 3-6
Self paced learning activities feature multiple skill levels for hours of fun. Ages 3-5
Young learners join Curious George as reporters while building learning skills. Ages 5-8
7/21/00
Rationale for Launching This Product
Consumer Awareness for Curious George
Primary Sales Channels: Core distribution in mass, clubs and superstores Alternative Channels: Online sales opportunities; Viral and Guerilla marketing Promotional Opportunities: Cross-promotions with Curious George’s other licensees Promotional Product Descriptions Curious George Learns Phonics for Kindergarten-1st Grade 50 Word Description: Curious George joins the circus in this fun phonics adventure! Six games and activities teach children to recognize letters, sounds, and to sound out words as they build basic reading skills. Children explore at their own pace and discover the joy of learning while they play learning games and activities that teach phonics. 25 Word Description: Curious George joins the circus in this fun phonics adventure! Six games and activities teach children to recognize letters, and sounds as they build basic reading skills. 10 Word Description: Curious George joins the circus in this fun, learning phonics adventure.
Curious George Paint & Print Studio 50 Word Description: This extremely powerful, full-featured program will bring out the artist in any child. With over a thousand stamps, dozens of canvases and backgrounds, and templates for cards, signs and craft projects, children create their own stories, books, pictures, games, puzzles and more – all with the look of the original Curious George storybooks. 25 Word Description: Full-featured program which brings out the artist in any child. Create, color, paint, stamp and print, all with the look of the original Curious George storybooks. 10 Word Description: Create, color, paint, stamp and print with Curious George and friends. Curious George Pre-K ABC’s 50 Word Description: Everybody’s favorite monkey goes bananas over the ABC’s! Come join the fun in this lively exploration of alphabet sounds, shapes and pronunciations. Fly high in a sky-writing plane, play letter games at the zoo, go fishing in an alphabet lake. Each game teaches the critical-thinking skills that build a foundation for reading. 25 Word Description: Join the fun in this lively exploration of alphabet sounds, shapes and pronunciations. Six multi-level activities teach critical-thinking skills that build a foundation for reading. 10 Word Description: Join the fun in this lively exploration of alphabet sounds, shapes and pronunciations. Curious George Preschool Learning Games 50 Word Description: Join Curious George as he plays exciting arcade games! He’s having the time of his life with patterns, shapes and letters. Children explore at their own pace and are gently challenged to build critical reasoning and reading skills in a magical environment. This series of skill-building games builds a foundation for reading and are specifically designed for active learners. 25 Word Descriptions: Join Curious George as he plays with shapes and letters through exciting arcade games! Build critical reasoning and reading skills in a magical environment designed for active learners. 10 Word Descriptions: Self paced learning activities feature multiple skill levels for hours of fun. Curious George Reads, Writes, & Spells For Grades 1 & 2 50 Word Description: Give your child the early reading advantage. Join the world’s most famous monkey in this fun-packed learning adventure. Curious George embarks on a new adventure as a cub reporter. By helping him with his assignments, kids become a part of the story while practicing their reading, writing and spelling skills. 25 Word Description: Join Curious George as he embarks on a new adventure as a cub reporter. By helping him with his assignments, kids practice their reading, writing and spelling skills. 10 Word Description: Young learners join Curious George as reporters while building learning skills. CURIOUS GEORGE |
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