New Releases:
>Daria's Inferno
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DARIA’S INFERNO POSITIONING DOCUMENT AND MARKETING SUPPORT
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Title: Daria’s Inferno
Tagline: From MTV’s hit television series...Daria™
Platform: Win 98/95 & Mac
Category:Female Teens 12-17
Pricing:Wholesale - $21.00/ Estimated Street Price - $29.95
Ship Date:September 11, 2000
Products Based on Property:
|
Title |
Platform |
Release |
|
Daria Sick Sad Life Planner |
PC/MAC |
11/99 |
|
Daria’s Inferno |
PC/MAC |
9/00 |
Windows 95, Windows 98, Windows 2000
Pentium 166 MHz or
faster
32 MB RAM
4x CD-ROM or better
Windows compatible sound card
256 color or higher graphics capability
Mouse
Power Macintosh
132 MHz or higher
16 MB RAM
System 7.6 or higher
4x CD-ROM or better
256 color or higher graphics
capability
Mouse
ISBN: 0-7435-0291-4 UPC: 0-76714-50291-8
Case Pack Quantity: 12
Size: 7.875" x 9.5"
x 2"
Carton Size: 16.75" x 10.5"
x 12"
In her first adventure game we find Daria lost within her own nightmare, which looks a lot like her hometown of Lawndale. To wake up Daria, the player must guide her through five levels of gameplay in order to find and return Ms. Li’s missing items. Daria's Inferno players will have a gaming experience with a definite attitude
Step into the nightmare that could only belong to Daria as she leads you on an outlandish quest to save her hometown of Lawndale. Voyage through the five circles of Daria’s netherworld as you help solve the mysteries of Ms. Li’s missing items. Only then, can you help Daria wake up. Doom has never been so bleak!
Meet all the characters from the Daria show and hear Daria’s pithy, sharp-witted commentary as she struggles to save the school. All of the dialogue is written and performed by the same extremely clever people who create the show.
Experience the thrilling adventure of High School, according to Daria and try all the computer game stuff like puzzles, quests and mazes.
10/18/00
- High School Scene with an MTV spin
- Featuring the voices of the Daria cast and all the Daria characters you’ve come to love, or at least grudgingly tolerate
- Original dialogue and scenes from the Daria show writers
- Solve mysteries and free Lawndale High from eternal detention
- Over twenty locations to get mired in for all eternity
- High quality animation – you know, it actually moves and stuff
Daria’s Inferno might be seen as the Sabrina for teenage girls – a neglected age and gender for gameplay. The title’s content is a humorous and challenging adventure game presented in a quick witted and amusing fashion. The title will leverage Daria’s popularity to stand out in a marketplace desperate for girls’ software modeled after female characters they can relate to. It should attract fans of Daria as well as fans of Buffy, Roswell, Charmed and Dawson’s Creek.
- Female Teens 12-17
- The group of girls who have graduated from Barbie to Mary Kate and Ashley Olsen, to Sabrina, and now to Daria
- Fans of Daria, Buffy, Roswell, Charmed and Dawson’s Creek
How It Differs From the Competition
Daria’s Inferno is the leader in a new category – finally one that preteen girls can relate to…
something for girls as they really are (not). Not Barbie, Not pro-social, Not Seventeen. Edgy, tuned in, ironic, hip.
While there are no direct competitors for Daria’s Inferno (i.e., other licensed adventure games modeled after female characters in this age range), below is a list of other popular teen characters or shows with games in development:
|
Character |
Release Date |
|
Buffy |
2001 |
|
Roswell |
Rationale for Launching This Product
Daria is MTV’s highest rated animation series (Beavis and Butthead spin-off)
- Daria 2 hour Made for TV movie airs October 2000
- Approximately 3 million people tune-in to Daria weekly with 1.3 million of them between the ages of 12-34
- There is an opening in the market for CD-ROM’s specifically targeted to pre-teen girls who have grown up with Barbie and Sabrina and are now tuned in to Daria
- Daria and her licensed merchandise has been regularly promoted and featured in the teen marketplace
- MTV has proven that it can build brands and sustain them
It's a sick, sad world and somebody's got to make fun of it. Armed with a caustic sense of humor and ironic outlook on life, Daria manages to survive situations that would otherwise be completely intolerable for a teenager. In its fourth season, Daria, the edgy animated MTV show, has an enormous fan base of teenage girls. Daria has even appeared as a fashion commentator for People magazine's "Best/Worst Dressed" issue and Women's Wear Daily. The Daria product line captures the current rage of "girl empowerment" with an MTV spin, featuring products with a definite attitude, trendy and independent.
- Among regularly scheduled cable programs, during the 10:00-10:30P Wednesday time period, MTV’s Daria is the second highest rated program among P12-34, and the highest rated program among W12-17.
- Daria ranks as MTV’s second highest animated program among HH and P12-34.
- 1 to 1.5 rating points (high for the cable world)
- MTV has 98% US and 75% global brand awareness among teens.
- Almost two thirds of all 14-34’s claimed to watch MTV in a typical week.
- Distinct and highly recognizable images of Daria
- Dominant MTV branding
- Emphasis on Adventure gameplay.
Primary Sales Channels: Core distribution in mass, clubs and superstores
Alternative Channels: Online sales opportunities; work with MTV to integrate with web site
Promotional Opportunities: Cross-promotions with Daria’s other licensees; MTV related tie-ins
Launch
- Online contest that allows browsers to answer 10 Daria related questions and purchase the game online for $19.99, a $10 saving.
- Downloadable demo
- E-mail special offer to database
- Viral and guerilla marketing
Preview Mailing
- Preview mailing to Cosmo Girl, Teen People and other girl lifestyle publications.
National Review Mailing
More than 300 review mailings to newspapers, television, radio and on-line sites
- Beta mailing to key game and software pubs
- Final product mailing to all game and PC pubs, news and entertainment TV & radio, all on-line review media
MacHome Holiday Gift Guide
- Chosen as best of category
Satellite Radio Interview
- Interview with cast of Daria on air 10/20 on top 40 radio stations in US
Online Publicity
- On MTV website
- On Daria’s website
- On ChickClick website
- Tag on Daria TV show to plug the CD-ROM
- Daria’s Inferno promotion on MTV’s website
- Use the Daria movie as a vehicle to promote the game by inserting a 2 minute spot
- Tie-in with MTV Promotions and MTV’s PR group
- Radio Networks
- Westwood 1 with 100 affiliated stations
- Blast faxes
- ChickClick.com, a leading website for teen girls will run contest
- Features in ChickClick hotmail newsletter which drops to 900,000 women 4 times a week and on Chickclick Contest homepage
- 100,000 banners will go up to promote contest during the month
MTV
Chick Click
Promotional Product Descriptions
50 Word Description:
Step into the nightmare that could only belong to Daria as she leads you on an outlandish quest to save her hometown of Lawndale. Voyage through five levels of gameplay in this adventure featuring all the characters from Daria’s show and her pithy, sharp-witted commentary
25 Word Description:
Daria leads you on an outlandish adventure to save her hometown. Five levels of gameplay feature characters from Daria’s show and her sharp-witted commentary.
10 Word Description:
Join this outlandish adventure through Daria’s nightmare featuring show’s characters. .
Consumer Print
- Teen Beat
- Seventeen
- YM
- Teen People
- Cosmo Teen
Trade Print
- GameWeek
DARIA’S INFERNO