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Property:
Star Trek
Title:
Star Trek: Deep Space Nine –Dominion Wars
Tagline: A Real-Time Tactical Strategy Game-For Revolutionary
Space Combat
Platform:
Win Me/98/95
Category:
RTS, Tactical Space Combat
Target Audience:
Star Trek fans, Gamers, Sci-fi fans
Pricing:
Wholesale -$33/Estimated Street Price - $39.95
URL: http://www.dominionwars.com
Ship Date:
May 21, 2001
ISBN:
0-671-31775-X
UPC: 0-76714-31775-8
Branding: Strategize,
Maneuver, Anticipate, then… STRIKE!
Products Based on Property:
|
Title
|
Platform
|
Release
|
|
ST DS9 The Fallen
|
PC/MAC
|
9/00
|
|
ST DS9 Dominion
Wars
|
PC
|
5/01
|
|
ST Creator Warp
II
|
PC/MAC
|
6/00
|
Set
Up
Minimum
Windows® System Requirements:
PII
/ 266
64
megs of RAM
8mb
3D card required (will it run under a 4 meg card? AQ will find
out for us)
4
x CDROM drive (nothing streams off the CD, right Gary?)
Recommended:
PII/450
128
megs of RAM
16mb
3D card
24
x CDROM drive (does this matter if we're not streaming anything?)
Soundblaster
Live or other compatible audio card
ISBN:
0-671-31775-X UPC: 0-76714-31775-8
Case
Pack Quantity: 12
Box
Size: 8 ¾” x 10 ¼” x 2 ¼”
Carton
Size: 18 ½” x 21 ½” x 14 ½ “
Product
Overview
Product
Summary
In
Dominion Wars, it's the Federation and its Klingon allies against
the Cardassians and the invading Dominion in the ultimate battle
for control of the Alpha Quadrant. Dominion Wars is a real-time
tactical strategy game with the emphasis on space combat. Simultaneously
control up to six different ships from any of four different races
in real-time combat. Join this epic struggle and experience every
photon blast and phaser strike as you command your way through 20
complex missions. Command over twenty different classes of starships
from each of the four different races, including original, never-before-seen
ships designed exclusively for Dominion Wars. Go online and fight
it out in multiplayer gameplay for up to 8 players. Strategize!
Maneuver! Anticipate! And when you've got your enemy where you want
him - Strike! Includes bonus disk of Star Trek: Starship Creator
Warp II allowing to build your own ships and import them to do battle
in the multiplayer mode of Dominion Wars.
Key
Features
- ·Command
up to six ships simultaneously
- 20 complex
missions spread across two different campaigns and four races:
Federation, Klingon, Cardassian and Jem 'Hadar.
- Choose a
captain for each ship and groom your captains as they are carried
forward through progressive missions. ·
- Choose your
fleet from more than 20 different starship classes. Groom your
captains, then transport them onto the different classes of starship
including Star Trek fan favorites like the Defiant, Galaxy and
Sovereign classes - as well as several original, never-before-seen
ship designs created exclusively for Dominion Wars. You can even
transport crewmembers to enemy ships.
- Instantaneously
toggle between two views: A breathtaking and fully-playable cinematic
view; or a more traditional, isometric strategic view.
- Each mission
is designed with multiple objectives; challenge yourself to devise
the tactics for victory.
- Includes
several multiplayer scenarios for Internet and LAN play, such
as Starbase attack/defend. Up to eight online gamers at a time
are able to play from the point-of-view of any one of the four
races.
- Includes
full version of Star Trek; Starship Creator Warp II.
Target
Demographic
·
Star Trek fans and gamers
·
Teenage and older male gamers
·
Sci-fi fans
How
It Differs From the Competition
- Emphasis
on space combat and individual ship control results in a more
visceral, action-oriented experience than that of traditional
RTS games
- No resource
gathering, no base building
- Never-before-seen
ship designs created exclusively for Star Trek: Deep Space Nine
Dominion Wars ·
- Unprecedented
array of ships, weapons and special effects
- Uniquely
intuitive interface
- Includes
bonus disk of Star Trek: Starship Creator Warp II allowing to
build your own ships and import them to do battle in the multiplayer
mode of Dominion Wars
Competitive
Category Sales
|
Product
|
1st
appeared
|
Units
|
Avg. Price
|
|
Command & Conquer:
Red Alert 2
|
10/1/00
|
135,025
|
$38.71
|
|
Starcraft (Original,
Expansion, Battlechest
|
12/98
|
1999-601,291
2000-433,086
|
Varies- $11-50
|
|
Ground Control
|
6/1/00
|
35,968
|
$38.73
|
|
Shogun: Total War
|
6/1/00
|
84,664
|
$34.07
|
|
Homeworld
|
9/1/99
|
159,606
|
$30.60-$45.49
|
|
Homeworld: Cataclysm
(Expansion Pack)
|
9/1/00
|
29,395
|
$37.72
|
Rationale
for Launching This Product
·
Since its premiere in January 1993, DS9 has ranked among the top
ten syndicated hour-long series on television
·
The series is syndicated in over 208 US markets in over 99% of the
country and in 76 foreign countries worldwide.
Star
Trek Background
Created and
produced by Gene Roddenberry, The first Star Trekä television episode
aired on September 8, 1966. Since that time, Star Trek has grown
into one of the licensing industry's most enduring and broad-based
properties. Sales of Star Trek products have totaled over $3.5 billion
at retail since the first product debuted, and there are now over
200 official Star Trek licensees worldwide. Department stores, mass
merchants and specialty stores nationwide enjoy consistent sales
of Star Trek-related toys, gifts and collectibles, computer and
video games, novelizations, magazines, posters and apparel. To date,
more than 550 hours of original Star Trek programming exists, including
the classic Star Trek television series, the three subsequent series,
and ten feature films. Star Trek is seen in over 100 countries,
and has been translated into dozens of languages.
Consumer
Awareness for Star Trek
·
Star Trek still proves to be one of television’s most potent
and viable franchises.
·
Star Trek is seen in more than 100 countries and has been translated
into more than a dozen languages.
·
There are more than 400 hours of Star Trek episodes in the can and
ten feature films
·
Star Trek: Deep Space Nine debuted in January 1993 as the highest-rated
series premier in syndication history. More than 34 million viewers
tuned in.
·
Star Trek conventions are held every weekend of every year in at
least four different US cities, attracting over 300,000 fans. Worldwide,
Star Trek has millions of fans and has spawned over 500 fan publications.
·
“Trekkies”, now called “Trekkers” are the only
fans listed by name in the Oxford English Dictionary, and those
legendary words, “Beam me up, Scotty” appear in Bartlett’s
Familiar Quotations.
·
The first U.S. Space Shuttle, the "Enterprise," was given
its name after NASA received over 400,000 requests from Star
Trek fans
·
The original television series remains the single most successful
show in syndication history.There have been over 25 million Star
Trek home video cassettes sold, including all 79 episodes of the
original series.
Packaging
Strategy
·
High impact
·
Brand recognizable
Channel
Marketing Strategy
Primary
Sales Channels: Core distribution in mass, clubs and superstores
Alternative
Channels: Online sales opportunities; Viral and Guerilla Marketing
Promotional
Opportunities: Possible radio, cross promotion with Star
Trek books
Demo
Plans
·
Downloadable demo
·
Screen shots for www.dominionwars.com Web site as well as others
Promotion
Exposure
On-Line
and Radio Give-Aways
·
Give-aways on pop AM/FM stations in top 15 markets
·
On-Line give-aways and contests with key gamer sites
Promotion
Partners
Pocket Books
Promotional
Product Descriptions
50
Word Description:
Real
space combat, real Star Trek, real-time tactical strategy. Dominion
Wars delivers an unprecedented array of ships, weapons and special
effects. Pick your fleet, recruit your commanders and throw yourself
into the fray of the most explosive space battles ever to reach
your PC. Includes Star Trek: Starship Creator Warp II.
25
Word Description:
Real
space combat, real Star Trek, real-time tactical strategy. Dominion
Wars delivers detailed control and explosive action with an unprecedented
array of ships, weapons and special effects.
10
Word Description:
Explosive
Star Trek space combat in a real-time tactical strategy game.
Advertising
Consumer
Print
- PC Gamer
full page June 2001 issue (5,000 to be handed out at E3)
- Computer
Games Magazine full page June 2001 issue (10,000 to be handed
out at E3)
- Star Trek
The Magazine Back Cover June 2001 issue (500 to be handed out
at our booth at E3)
- PC Gamer
4 page gatefold July 2000 issue - Preview
- Computer
Games 4 page inside cover gatefold July 2000 issue - Preview
- Computer
Games Fall Preview Guide inside cover gatefold June-September
2000 - Preview
Trade Print
- E3 Show Daily
2001
- E3 Show
Daily 2000 - Preview
- GameWeek
2000 May/E3 Issue - Preview
Radio
·
Give-aways on pop AM/FM stations in top 15 markets using voice overs
and signed copies of the game
Television
Publicity
·
Pitches to all television technology writers
Online
- Trailer -
Downloads
- Sites with
Message Boards
- Affiliate
Promotion program with major game sites (IGN, Gamespot, Adrenaline
Vault, etc)
- Banner Ads
to announce our promotion on major game site. Online Giveaways
of games
- Viral Marketing
Campaigns
- Chat
- ST Dominion
Wars exclusive site http://www.dominionwars.com launched in January,
2001
- Site maintained
by Gizmo Games and features stage-by-stage developments in the
games progress leading up to release; news about the game; new
and revised screenshots, online chats between developers and Star
Trek community and technical support information and a weekly
newsletter (news, hints and promotions)
- e-commerce
- Communicate
with top 50 Star Trek online websites and communities
Publicity
Special
"Get Ready" Mailing
Full
box product of Creator Warp II will be sent to fan sites and online
media groups with a letter inviting them to start building their
ships for the upcoming release of Dominion Wars. A picture of the
Dominion Wars box will accompany each mailing.
Special
Review Mailing
·
Demo’s will be sent to 4 major print media groups
·
Beta copies will be sent to all major gaming sites and magazines
along with brochures
National
Review Mailing
More
than 300 review mailings to newspapers, television, radio and on-line
sites
·
Beta mailing to key game and software pubs
·
Final product mailing to all game and PC pubs, news and entertainment
TV & radio, all on-line review media
Online
Publicity
- Major Game
Sites (IGN, Gamespot, Adrenaline Vault, etc) to feature game
- Simonsays.com
banner promotion
- Viral Marketing
Campaign
- Press interviews
with all major electronic and entertainment media
Product
Comparison
| Dominion
Wars |
Armada |
|
· Unique approach
to strategy gaming puts the emphasis on tactical space combat,
giving the player a more visceral, action-oriented experience.
|
· Traditional RTS
game, with a greater focus on micro-level resource management
and base-building.
|
|
· Two, fully-playable
views: rotate, pan and zoom with a dynamic Cinematic View
–or toggle to the isometric, Strategic View, as is common
to more traditional RTS games.
|
· Playability limited
to a standard, isometric view; limited cinematic view is just
for show.
|
|
· 20 missions spread
across three different campaigns and four races; Federation,
Klingon, Cardassian and Jem’Hadar.
|
· 20 missions spread
across over 4 races and 4 campaigns: Federation, Klingon,
Romulan and Borg.
|
|
· Each mission
is designed with a clear and concise primary objective and
multiple bonus objectives; variable victory points system
allows missions to be completed via differing tactical strategies.
|
· Mission objectives
are simplistic and redundant, with no bonus objectives and
no alternative victory paths. (E.g., most alternate between
one of two objectives, “destroy all enemy ships”
or “destroy enemy starbase.”)
|
|
· Direct control
of six ships simultaneously, including multiple, detailed
parameters.
|
· Limited ship-by-ship
command options.
|
|
· Fleet selection
includes ship selection as well as captain selection; each
captain’s background has a impact on their ships’
performance, making it an integral and meaningful part of
the gameplay
|
· Each ship class
performs in exactly the same way throughout the game. No captains.
|
|
· Downloadable
multiplayer add-on (available 2/00) allows up to 8 simultaneous
players and three scenarios (head-to-head, starbase attack/defend
and king-of-the-hill).
|
· Multiplayer feature
offers a single scenario (head-to-head) for up to eight simultaneous
players.
|
|
· Wholesale: $33,
Retail: approx. $39
|
· Wholesale: $38,
Retail: $44 to $50
|
|
