Featured Titles:
>Inventor Labs
|
|
INVENTOR LABS POSITIONING DOCUMENT AND MARKETING SUPPORT
|
Titles:
Inventor Labs Technology
Inventor Labs Transportation
Platform:Win 98/95 & MAC
Category:Kid’s Edutainment
Target Audience: Kids ages 10 and up
Pricing: Wholesale - $14.00/ Estimated Street Price - $19.95
Minimum Windows® System Requirements:
Pentium 90 Mhz or
higher
Windows 95/98
16 MB RAM
Double Speed CD-ROM
Drive
Windows compatible sound card
256 color or higher display
graphics capabilities
Mouse
Minimum Macintosh® System Requirements:
68040 or higher (including
PowerPC)
System 7.5 or higher
16 MB RAM recommended for Power
PC
Double Speed CD-ROM Drive
Color Display
Mouse
Inventor Labs Technology
ISBN: 0-7435-0380-5 UPC: 0-76714-50380-9
Inventor Labs Transportation
ISBN: 0-7435-0379-1 UPC: 0-76714-50379-3
Case Pack Quantity: 12
Size: 7.875" x 9.5"
x 2"
Carton
Size: 16.75" x 10.5" x 12"
Experience the thrill of hands-on discovery as you enter the worlds of our greatest inventors and build critical science skills used my modern scientists.
- Inventor Labs Technology
Inventor Labs Technology invites you to enter the fascinating worlds of the three great inventors of the telephone, light bulb and movie camera and recreate their amazing discoveries. Conduct electrifying experiments in Thomas Edison’s turn-of-the-century laboratory. Reinvent the telephone with Alexander Graham Bell, and hear the clang of pistons and the hiss of steam as you enter James Watt’s 18th century workshop. Science springs to life in a thrilling, hands-on exploration of the greatest inventors in history. Wander through each laboratory, meet the extraordinary men who helped shape the future, probe the innermost workings of their remarkable inventions; then test your wits by conducting dozens of experiments with hundreds of unique outcomes. An experiment diary records your progress as you master the art of scientific observation, experimentation and analysis. Build modern day skills as you solve the great engineering puzzles of yesteryear.
2/8/01
- Inventor Labs Transportation
Inventor Labs invites you to enter the world of three great inventors who gave wings – and –wheels - to all mankind. Meet the Wright brothers, and help them build their revolutionary flying machine. Visit the turn-of-the-century workshop of Gottlieb Daimler, and explore his groundbreaking, 1901 Mercedes automobile. Then tour George Stephenson’s cottage, where you’ll reinvent the world’s first practical locomotive. Science springs to life in a fascinating, hands-on celebration of man in motion. You’ll be transported to another world to wander through each workroom where you’ll examine the tools, explore real drawings, patents and notebooks. Meet the extraordinary men who invented the future as you probe the innermost workings of their remarkable vehicles and test your wits by conducting dozens of experiments with many unique outcomes. Like the great inventors, you’ll learn from your failures as much as your accomplishments. A User Workbook allows you to record your progress as you master the art of scientific observation, experimentation and analysis. You’ll build modern-day skills as you solve the great engineering puzzles of yesteryear.
- Ages 10 & up
- Kids interested in science and technology
- Parents who want to encourage their children to build critical science skills
- Teachers who want to expand their science curriculum
Rationale for Launching This Product
- To capitalize on technology savvy parents who want their children to learn critical thinking skills
- Leverage the popularity of television’s science shows
- Offer a CD –ROM that is a perfect gift item
- Provide customers with a nonviolent, education oriented yet fascinating item
- Bright, colorful glossed boxes
Primary Sales Channels: Core distribution in mass, clubs and superstores
Alternative Channels: Online sales opportunities; Viral and Guerilla Marketing
Promotional Product Descriptions
Inventor Labs Technology
50 Word Description:
Enter the fascinating worlds of three great inventors and recreate their amazing discoveries. Join Thomas Edison, Alexander Graham Bell, and James Watt as you wander through their laboratories, conducting dozens of experiments. Build critical science skills that modern day scientists use in this hands-on exploration of the greatest inventions in history.
25 Word Description:
Enter the fascinating worlds of Thomas Edison, Alexander Graham Bell and James Watt as you wander through their laboratories, conducting experiments and building critical science skills.
10 Word Description:
Experience the thrill of hands-on discovery while building critical science skills.
Inventor Labs Transportation
50 Word Description:
Join three great inventors who gave wings – and wheels – to mankind. Help the Wright brothers build their flying machine, explore the workshop of Gottlieb Daimler and his 1901 Mercedes, then tour George Stephenson’s cottage where you’ll reinvent the first locomotive. Conduct experiments, as science springs to life, in this fascinating hands-on celebration of man in motion.
25 Word Description:
Meet three great inventors who gave wings-and wheels-to mankind. Wander through their workrooms, conduct experiments and probe the innermost workings of their remarkable vehicles.
10 Word Description:
Enter the world of the inventors who gave wings-and-wheels to mankind.
INVENTOR LABS