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Title:
Pearl
Harbor: Zero Hour
Tagline: Dogfight!
Dive-Bomb! Torpedo the Enemy!
Platform: Win
ME/98/95, 2000/NT
Category: Arcade
Target Audience: Casual
Gamers who like the movie
Pricing: Wholesale - $15/Estimated
Street Price - $19.95
Ship Date: May
15,2001
Branding: Arcade-style
re-enactment of WWII in the Pacific
Set
Up
Minimum
Windows® System Requirements:
300 MHz
32 MB ram
8 MB direct draw compatible video card
4X CD
Recommended
500 MHz
64 MB ram
Direct X compatible 3D accelerator
ISBN: 0-7435-0972-2
UPC:
0-76714-50972-6
Case Pack Quantity: 12
Box
Size: 7.875 x 9.5 x 2
Carton Size: 16.75 x 10.5 x 12
Product
Overview
Thrill to combat
in the air, on the land and in the sea as you fight Japanese forces
in 10 missions drawn from the Pacific campaign of World War II,
including the Battle of Midway and Guadalcanal.
Product
Summary
Pearl Harbor:
Zero Hour 's simple arcade-style controls provide an absorbing,
fun game suitable for all ages. Thrill to combat in the air, on
the land and in the sea as you fight Japanese forces in 10 missions
drawn from the Pacific campaign of World War II, including the Battle
of Midway and Guadalcanal. Fly 12 authentic American planes as you
dogfight Japanese fighters and bombers, torpedo battleships and
destroyers and dive-bomb airbases and other land installations.
Pearl Harbor: Zero Hour even contains a real-time re-enactment
of the Japanese attack on Pearl Harbor, including the sinking of
the U.S.S. Arizona. Also includes the complete audiobook CD Pearl
Harbor by Randall Wallace, the novelization of the major motion
picture - a $24 value.
Key
Features
- Fly 14 planes
into combat, including famous planes like the Corsair, P-51 Mustang
and B-25 bomber.
- Play 10 missions
spanning key WWII engagements, including Guadalcanal, Midway and
Okinawa.
- Training
missions feature the "Flying Tigers," made up of American
volunteers, who fought and whipped Japanese forces in China even
before Pearl Harbor.
- Real-time
re-enactment of the Japanese attack on Pearl Harbor, including
the sinking of the U.S.S. Arizona
- Hidden surprises,
which players can earn by successfully completing missions.
- Includes
the complete audiobook CD Pearl Harbor by Randall Wallace, the
novelization of the major motion picture - a $24 value.
Target
Demographic
Primary: Casual
gamers who like the movie
Secondary: War
gamers, family gamers
How
It Differs From the Competition
- The only
Pearl Harbor game offering the complete audiobook CD Pearl
Harbor by Randall Wallace, the novelization of the major motion
picture - a $24 value.
- Most realistic
and historically accurate
- Only Product
wiith re-enactment of the suprise attack on Pearl Harbor.
- Greater number
and variety of planes than any other Pearl Harbor game.
- An entirely
new game that is not an older product being updated or re-released.
Rationale
for Launching This Product
To capitalize
on the interest generated by the major motion picture to be released
on Memorial Day, particularly since our product includes the official
audiobook of the movie.
Packaging
Strategy
- The packaging
will emphasize the fact that the box includes the complete audiobook
CD Pearl Harbor by Randall Wallace, the novelization of
the major motion picture - a $24 value.
- The box will
demonstrate the historical accuracy of the game and show the 14
playable American planes.
Channel
Marketing Strategy
Primary Sales
Channels: Core distribution in mass, clubs and superstores
Alternative
Channels: Online sales opportunities, Viral and Guerilla marketing
Promotional
Opportunities: Radio, cross promotions
Promotion
Exposure
- Tie in with
complete audiobook CD Pearl Harbor by Randall Wallace, the novelization
of the major motion picture
Promotional
Product Descriptions
50 Word Description:
Thrill to combat
in the air, on the land and in the sea as you fight Japanese forces
in 10 missions drawn from the Pacific campaign of World War II,
including the Battle of Midway and Guadalcanal. Includes complete
audiobook CD Pearl Harbor by Randall Wallace, the novelization of
the major motion picture
25 Word Description:
Fight Japanese
forces in 10 missions drawn from the Pacific campaign of World War
II. Includes audiobook CD, Pearl Harbor, the novelization of the
major motion picture.
10 Word Description:
Re-enactment
of WII in the Pacific. Dogfight! Torpedo the Enemy!
Online
- Letter to
webmasters informing them of game.
- Copy of game
to websites to review.
- Listing on
newsgroups and discussion boards.
- Banner ads
that link to game page
- Pearl Harbor
trivia contest
Publicity
Special Review
Mailing
- Demo's will
be sent to 4 major print media groups
- Beta copies
will be sent to all major gaming sites and magazines along with
brochures
National Review
Mailing
More than 300
review mailings to newspapers, television, radio and on-line sites
- Beta mailing
to key game and software pubs
- Final product
mailing to all game and PC pubs, news and entertainment TV &
radio, all on-line review media
PEARL HARBOR:
ZERO HOUR
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