New Releases:
>Real War
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REAL WAR POSITIONING DOCUMENT AND MARKETING SUPPORT
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Title:
Real War Minimum Windows®
System Requirements: This is based on the official Joint Chiefs of Staff training game developed for the United States Military. It is the only Real Time Strategy Game (RTS) using modern military units and weaponry in current world game scenarios. Choose your side, marshal your forces, and make real war upon your enemy. Real War blends the ease of a real time strategy game with units, weaponry and scenarios currently utilized by the United States Joint Chiefs of Staff to train military personnel. Terrorist Forces are threatening the free world, and the only power capable of stopping them is the U.S. Military. Choose your side, either the U.S. Military or the Terrorist Independent Liberation Army (ILA), marshal your forces and make real war upon your enemy, in the only RTS game where you are in command of today's military forces. All jets, ships and ground vehicles are taken directly from today's military - with a few special items right off the Pentagon's drawing boards. Real War delivers a stunning one-two punch of 3-D vehicles with their realistic movement against the backdrop of a richly detailed 2D world - with jungle, desert, arctic and plains environments. Fight online against up to 3 other commanders in a variety of multiplayer scenarios. No base building, no resource gathering, just pure strategy and glorious combat! · Today’s Military Units in an RTS game.· Encounter top-level AI as used in the official training game. · Play as either the U.S. Military or the Terrorist Independent Liberation Army (I.L.A.) · Control more than 50 military units, all of which become tougher and faster with experience. · Deploy special units including spy satellites, propaganda planes, stealth bombers and electronic warfare planes. · Engage in 24 missions, split between the US and the ILA. Win as either side. · Utilize Special Forces on terrain where no other units can go. · Employ anti-personnel measures form mines to nuclear missiles to chemical weapons. · Fight online against up to 3 other commanders in a variety of multiplayer scenarios. · Build and protect supply lines to bring in resources – no artificial resource gathering. · Intuitive interface that lets you quickly and easily locate any of your units. · Build and command off-screen units without moving to their locations. · Organize simultaneous attacks using different units. · Zoom feature that lets you zoom in on one unit or pull out to view the whole battle. There’s a hole in the gaming market right now – modern military real-time strategy games. There’s nothing out right now that lets you control a modern military in a real-time strategy game. Nothing until Simon & Schuster releases Real War, that is. Gamers.com Preview 12/11/00 A real war game from the people who make real wars. IGN preview 12/22/00 The game looks fantastic
IGN preview 3/8/01 Years of 80’s – era
Cold War paranoia made me fear the prospect of WWIII, but now I
can’t wait.
PC Gamer …you
get to play in the whole Armed Forces toy box, because the game
originated as a military trainer.
Happy Puppy
Primary:
RTS fan base (i.e. Starcraft, Age of Empires, etc.) How It Differs From the Competition · Real
War is the only game which uses accurate modern military units and
weapons in the RTS genre. The competition is either historical
or Sci-Fi/fantasy. Real War fills a gap in the marketplace. Competitive Category Sales
Rationale for Launching This Product Fills an unmet niche in an extremely popular PC game genre and offers the opportunity to additionally reach out to military gamers as well as gamers in the military. Packaging
Strategy Primary Sales Channels: Core distribution in mass, clubs and superstores Alternative Channels: Online sales opportunities, Viral and Guerilla marketing Promotional Opportunities: Radio, cross promotions
Promotion PartnersTBDPromotional Product Descriptions 50 Word Description: Enhanced version of the Official Military Joint Forces Game. The only RTS using modern military units and weaponry in real world game scenarios. Play as current US military units or as a terrorist army extrapolated from actual terrorist forces. Photo-realistic maps in jungle, desert, arctic and plains environments. Multiplayer for up to 4 people. 25 Word Description: Enhanced version of the training game used by the United States Military. The only RTS using modern military units and weaponry in real world game scenarios. 10 Word Description: Modern military Real-Time Strategy using real military Artificial Intelligence Consumer Print
Trade Print E3 Show Daily Radio Give-aways on pop AM/FM stations in top 15 markets using voice overs and signed copies of the gameOnline
Special Review Mailing
National Review Mailing More than 300 review mailings to newspapers, television, radio and on-line sites
Online Publicity Viral Marketing Campaign to include below sites:
REAL WAR
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