Rocky and Bullwinkle Know It All Quiz Game

Property: Rocky & Bullwinkle
Title: Rocky & Bullwinkle’s Know-It-All Quiz Game
Platform: Win 98/95 & MAC
Category: Kid’s Entertainment
Target Audience: Moose lovers of all ages
Pricing: Wholesale - $14.00/ Estimated Street Price - $19.95

Set Up

Minimum Windows® System Requirements:

Windows® 95/98 or higher
486/66 MHz or higher
12 MB RAM
2x CD-ROM drive
MPC2-compatible sound card (22KHz, 16-bit)
SVGA display (256 Colors)
Mouse
10MB free hard disk space

Minimum Macintosh® System Requirements:

68040 or higher (including PowerPC)
System 7.1 or higher
12 MB RAM
2x CD-ROM drive
Color Display capable of 256 colors
Mouse
10 MB free hard disk space

ISBN: 0-7435-0373-2
UPC: 0-76714-50373-1

Case Pack Quantity: 12
Size: 7.875” x 9.5” x 2”
Carton Size: 16.75” x 10.5” x 12"

Product Overview

This fast-paced, exciting, multiplayer, multi-subject game of knowledge for Moose lovers of all ages features characters from the ever-popular Rocky and Bullwinkle cartoon series.

Product Summary

Rocky & Bullwinkle are joined by the familiar cast of hilarious personalities from Rocky & Bullwinkle and Friends in this exciting game of knowledge featuring over 2800 challenging questions in 12 categories, including geography, history, science and moosecellaneous!. See and play against their arch - rivals Boris and Natasha, Sherman and Mr. Peabody, Dudley Do-Right, Nell and Snidely Whiplash. All these wacky characters come together again in this multiplayer game that a whole new generation will enjoy!

Target Demographic

· Moose Lovers of all ages

2/9/01

Competitive Category Sales

Rank	Title	Publisher	1999 Value	1999 Volume	1999 ASP
3	Do You Want to be a Millionaire	Disney	$11,462,921	592,655	$19.34
40	You Don’t Know Jack	Havas	$1,940,237	158,894	$12.21
84	Trivial Pursuit	Hasbro	$1,533,049	131,514	$11.66

Rationale for Launching This Product

· To capitalize on the Rocky and Bullwinkle brand and promote it in the world of digital entertainment.

· Leverage the continuing popularity and the upcoming Rocky and Bullwinkle movie to teach kids facts in various subjects.

· To utilize recognizable characters in a learning game.

· Licensees worldwide are producing children’s apparel, home furnishings, children’s accessories, publishing, belts & jewelry, fine art, specialty toys, adult apparel, stationery, adult accessories, toys, candy & food, art lithographs, gift items, videos and bedding.

· Their appeal is strong around the world with classic brand popularity and awareness in Japan, South America, Australia, UK, Canada, Germany, Italy, Taiwan and Hong Kong

Consumer Awareness for Rocky & Bullwinkle

· The first show ever to feature Rocky and Bullwinkle was Jay Ward Productions' Rocky and His Friends, which ran from September 29, 1959 to September 3, 1961 on ABC.

· Saturday nights from 6:30-7pm kids everywhere tuned in to see Rocky, the flying squirrel, Bullwinkle, his devoted companion, Mr. Big, the evil midget, and his Pottsylvanian accomplices, the infamous Boris and Natasha.

· The show was so popular, that it also made famous the following cartoon segments which were shown periodically during breaks from the main plot:

· Fractured Fairy Tales, parodies of children’s fairy tales, Aesop’s Fables, in which a philosopher father teaches his son the ways of the world

· Peabody’s Improbable History, depicting an intelligent, person-like dog and his “pet boy” Sherman, travelling through history

· Dudley Do-Right of the Mounties, the adventures of a Canadian Mountie and his enemy, the evil Snidely Whiplash.

· In 1961 the show was moved to NBC and renamed The Bullwinkle Show. It stayed there until 1964.

· In 1964 the show returned to ABC where it stayed 9 more years, until 1973

· Since 1973, the show has been shown in reruns.

· Universal’s new Rocky & Bullwinkle movie stars Robert DeNiro, Rene Russo and Jason Alexander

Packaging Strategy

· Distinct and highly recognizable images of Rocky & Bullwinkle

· Bright, colorful glossed boxes

Channel Marketing Strategy

Primary Sales Channels: Core distribution in mass, clubs and superstores

Alternative Channels: Online viral and guerilla marketing

Promotional Opportunities: Cross-promotions with Rocky & Bullwinkle’s other licensees and Universal’s new Rocky & Bullwinkle movie starring Robert DeNiro, Rene Russo and Jason Alexander.

Promotional Product Descriptions

50 Word Description:

Exciting multiplayer, multi-subject game of knowledge for Moose lovers of all ages, featuring characters from the ever-popular Rocky and Bullwinkle cartoon series. Compete against another player or the computer with over 2,800 challenging questions in 12 categories in a quiz show format, hosted by the one and only Bullwinkle J. Moose.

25 Word Description:

Exciting multi-player, multi-subject game of knowledge featuring characters from the popular Rocky and Bullwinkle cartoon series. Quiz show format with over 2800 challenging questions in 12 categories.

10 Word Description:

The multi-player quiz Game for moose lovers of all ages!

Publicity

Demo disk on cover of Family PC September Issue (on sale August) with circulation of 750,000

ROCKY &BULLWINKLE’S KNOW-IT-ALL QUIZ GAME

System Requirements

Minimum Windows® System Requirements:

Windows® 95/98 or higher
486/66 MHz or higher
12 MB RAM
2x CD-ROM drive
MPC2-compatible sound card (22KHz, 16-bit)
SVGA display (256 Colors)
Mouse
10MB free hard disk space

Minimum Macintosh® System Requirements:

68040 or higher (including PowerPC)
System 7.1 or higher
12 MB RAM
2x CD-ROM drive
Color Display capable of 256 colors
Mouse
10 MB free hard disk space
ISBN: 0-7435-0373-2
UPC: 0-76714-50373-1
Case Pack Quantity: 12
Size: 7.875” x 9.5” x 2”
Carton Size: 16.75” x 10.5” x 12”