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Title:
Ski-Doo
Tagline: Take It To The Extreme
Platform:
Win 98/95
Category:
Action/Racing
Target Audience:
7+
Pricing:
Wholesale -$21 /Estimated Street Price - $29.95
Ship Date:
March 2001
ISBN:
Branding:
SSX For Your PC
Set
Up
Case Pack Quantity:
12
Size:
7.875” x 9.5” x 2”
Carton
Size: 16.75” x 10.5” x 12”
Product
Overview
Be
the first to finish driving your snowmobile over extreme courses.
Along the way perform over 16 different tricks to score bonus points.
Product
Summary
Finish
first as you drive your snowmobile over extreme courses and perform
over 16 different tricks to score bonus points. Race modes include
racing on predetermined courses, as well as on courses designed
by players themselves. The game supports up to 8 different racers
competing via the Internet.
Key
Features
The
game setup has a number of menus where the racer can configure the
game as well as select a snowmobile model
The game menus include the possibility for any racer to create
a course over the terrain by placing checkpoints using supplied
terrains
The game play realistically reflects snowmobile racing
- Snowmobile model variations
- Simulated.friction of the ground
- The snow depth affects driving and racing strategy
GRAPHICS
The game menus and graphical contents reflect the profile of Ski-Doo
X-Team as well as Ski-Doo’s general graphical profile. The
snowmobiles included in the game are Ski-Doo X-models.
The in play graphics contain terrain, buildings, spectators, checkpoints,
opponents, and miscellaneous objects depending on the setting
The in play graphics include effects such as:
- Lens-flare (looking at the sun)
– Snowmobile tracks in the snow
- Animated drivers
- Snowy weather
- Snow smoke from the back of the snowmobiles.
- Several in game views available.
SOUND
Background music throughout the game adds to the fun
3D-sound
effects reflect:
- The revs of the snowmobile engines
– The sound of the snowmobile hitting the ground
- Other drivers.
– Crashing sounds.
INTERNET
Join multi-racer games on the internet using the built in browser
Each racer’s results while playing over the internet against
other racers are recorded in a global database and ranking, lap
times and titles are given each racer. The resulting score given
to the racer depends on the skill level of the other racers
There will be a WWW-portal available for the game where ranking,
news, competitions and offers will be found.
Target
Demographic
Ages 7 and up
Skiers, snowboarders,
snowmobile enthusiasts and racers, extreme sports fans
How
It Differs From the Competition
There are no
great Snowmobile racing games created for the PC in the popular
extreme genre
Rationale
for Launching This Product
To
create a PC version of hit Playstation games designed for sports
enthusiasts and racers
Only
Snowmobile game in this popular genre
Packaging
Strategy
The
packaging will emphasize that this is a fast action, exciting racing
game
Channel
Marketing Strategy
Primary
Sales Channels: Core distribution in mass, clubs and superstores
Alternative
Channels: Online sales opportunities, Viral and Guerilla marketing
Promotional
Opportunities: Radio, cross promotions
Promotion
Exposure
On-Line
and Radio Give-Aways
Promotional
Product Descriptions
50
Word Description:
Finish
first as you drive your snowmobile over extreme courses and perform
over 16 different tricks to score bonus points. Race modes include
racing on predetermined courses, as well as on courses designed
by players themselves. The game supports up to 8 different racers
competing via the Internet.
25
Word Description:
Race
your snowmobile on various extreme tracks over the Internet against
multiple racers (up to 8) or use the single racer training mode.
10
Word Description:
Tony
Hawk’s Pro Skater starring snowmobiles for your PC!
Advertising
Consumer
Print
·
TBD
.Trade
Print
·
GameWeek (May/E3 Issue)
·
E3 Show Daily
Radio
·
Give-aways on pop AM/FM stations in top 15 markets
Online
·
Affiliate Promotion program with major game sites (IGN, Gamespot,
Adrenaline Vault, etc)
·
Banner ads
·
Online giveaways
·
Email aggregation program
·
Viral Marketing campaigns
·
Chat
·
Message boards (Featured game site, Simon Says and Affiliate
sites)
·
Ecommerce
Publicity
Special
Review Mailing
·
Demo’s will be sent to 4 major print media groups
·
Beta copies will be sent to all major gaming sites and magazines
National
Review Mailing
More
than 300 review mailings to newspapers, television, radio and on-line
sites
·
Beta mailing to key game and software pubs
·
Final product mailing to all game and PC pubs, news and entertainment
TV & radio, all on-line review media
Online
Publicity
Viral
Marketing Campaign
SKI-DOO
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