X-BOX OUTLAW GOLF   POSITIONING DOCUMENT AND MARKETING SUPPORT Table of Contents Product Overview Product Summary Key Features Positioning Target Demographic Rationale for Launching This Product

Title: X-Box Golf
Platform: X-Box
Category:  Entertainment
Target Audience: Golf Lovers of all ages, gift buyers
Pricing:  Wholesale - $37.50/ Estimated Street Price - $49.95
Ship Date: January 2002

Product Overview

From out of control caddies, to hilarious hazards and distractions of a foul nature… join this collection of duffers in the rough as you tee off to fun in this easy-to-play golf game that will hook you with itswacky humor. 

Product Summary

It’s Tee Time, so grab your clubs, wash your balls, and bogey on down to the greens.  X-Box Golf will draw you in with its easy to use, solid game play and hook you with its wacky humor.  Choose from four different golf courses and eight very opinionated players. You’ll have a caddy who is there to cheer you on and give you his valuable advice to keep you playing on par.  If he’s no good, do what every golfer has dreamed of doing at one time or another – beat your caddy silly (and we mean silly, very silly!) Play against one to four friends or compete in a tournament against the characters in the game as you enjoy the great 3D graphics. Choose your clubs, your aim and your power. Go on, give it a shot – you won’t stop laughing at this golf game that’s anything but par for the course.

Key Features

·         Great 3-D graphics

·         Play on 4 different golf courses

·         10 Real-time 3D players

·         A play-by-play announcer to call the shots

·         Select your caddy and beat him up!

·         Choose your clubs, your aim and your power

·         Golf shots include chipping, punch shots, flop shots, draws and fades

·         Regular and practice rounds

·         Realistic weather related effects and turf conditions

·         Play multiplayer game with up to 4 players

Positioning

X-Box Golf  is the Deer Avenger for the duffer brought to X-Box. 

Target Demographic

·         Golfers of all ages

·         Deer Avenger fans

·         Parody Lovers

·         Gift Givers

Rationale for Launching This Product

·         To capitalize on the Deer Avenger audience and bring them into the world of golf.

·         To capture the large golfing audience

·         To capitalize on the demand for parodies

X-BOX OUTLAW GOLF